Quality content is one of the key factors for the success of any business online. You can create brand awareness, attract visitors, engage them, and convert them — all with the power of content!
There is stiff competition in the digital arena where each brand is trying its best to reach a niche audience. But only the brands with the right content connect with the audience.
Businesses realize the importance of content and they want quality content in the form of blogs, website content, articles, email marketing content, and more. They have the option to hire dedicated writers for their organization or outsource the work to freelance writers. And, then there is the option of using AI-powered bots for writing the content.
Professional content writing services are a must in today’s digital world. This is because content helps you establish your brand and get visibility for it. Content is the backbone for all digital marketing activities like SEO, social media marketing, etc.
And, because of the rising demand, there are many content writers available in the market. These may be individual freelance writers, content writing companies, or in-house writers.
Businesses have the option to completely outsource content writing services or hire in-house writers. Both have their pros and cons.
The year 2020 was expected to usher in an era of disruptive technologies that would change the course of our lives, but it turned out to be the year of the pandemic. It brought in circumstances that bewildered us, and we were out of ideas on how to cope!
We spend a lot of time and thought about planning for our future. We envision different conditions and try to make all those investments that will make our future comfortable.
But 2020 has given a glimpse of a “future”, that we could never have imagined or prepared for!
Being an engineering graduate, writing was not exactly an area of my specialization. Although I dreamt of becoming an author one day, it seemed like a far-fetched dream!
As they say, “Man proposes, God, disposes!” Looks like God had other plans for me!
And, so after a 20-year sabbatical, I re-entered the corporate sector as a fresher in the field of content writing. When I joined Webguruz Technologies in September 2016, I had very little idea of digital marketing and content writing.