Greed Vs Need! Where do you Stand?

“I want a BMW!”

“I want a Louis Vuitton Bag!”

“I must have the latest iPhone!”

“I want to have the perfect body!”

“I want everyone to like me!”

These are some of the thoughts that many people have! When we see something good, we want to possess it. We dream of a perfect life where everything functions as we want. We want the perfect body, the perfect job, perfect people……..!

Did you know that such thoughts and your wants are detrimental to your physical and mental well-being?

We believe that the more we acquire, the happier we will be! This belief is endorsed by the fact that each time we acquire something we are happy! But does that happiness last? If you think about it, you will realize that each time you acquire something new you are happy for a brief period, and then you lose interest and aspire for something new. And, the vicious cycle continues where you keep wanting, acquiring, and wanting more!

Unfortunately what we believe is happiness is not happiness but pleasure. Happiness is a feeling that comes from within while pleasure is something we feel externally. Happiness is long-lasting while pleasure is fleeting. The problem with pleasure is that it releases a chemical called dopamine in the brain that drives us towards more of a particular thing. This is the reason why people become shopaholics, alcoholics, social media addicts, etc. In all these activities, the more you do it, the more you want to do it.

The internet and social media have increased the exposure multifold. They have increased our awareness and we now crave just too many things. And, with the help of Artificial Intelligence(AI) marketers exploit our need to have more. When we browse through a specific product on the internet, the data is collected and we see a similar product when we are browsing the internet again. And, we are tempted to buy more.

But we need to think about where this mindless consumerism is leading us! We want to buy more, own more and this attitude is destructive to the planet!


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Kanika Saxena

Kanika Saxena

Kanika is the Founder & CEO of the content writing start-up The Writing Right. She is an award-winning author of 6 published books in the self-help genre,